Whitepapers
Enabling Digital Media Content Delivery
Emerging Opportunities for Network Service Providers
Summary
The surge in consumer demand for high quality multimedia entertainment on television, Personal Computers and mobile devices is having a profound impact on the network infrastructures and business models in place.
Premium content delivery and retail is an untapped opportunity for network service providers to leverage their strategic network and subscriber assets and break the spiral of broadband service commoditization, costly capacity upgrades and margin erosion.
This paper discusses how network service providers can leverage and enhance their strategic network infrastructure assets to enter the value chain of premium content delivery.
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Video Distribution in the Digital Lifestyle Era
The ultimate entertainment opportunity for Service Providers and the new network requirements to seize it
Summary
The race is on to deliver instant gratification to the growing mass of consumers embracing the Digital Lifestyle. At stake is nearly $200 billion of PayTV service revenues and the future business models of broadband network operators of all access modalities. Consumers are demanding more than linear programming and on more devices than the TV set. Traffic levels are soaring … and it has only just begun: the number of connected TV devices used worldwide will increase from 240 million in 2009 to 1.6 billion in 2014. Include all consumer electronic devices and the installed base increases to 6 billion in 2015.
But is video a problem or an opportunity? Alcatel-Lucent believes network service providers can seize the dominant position in consumer entertainment delivery by leveraging their unique assets. Doing so requires continuous bandwidth scaling at the lowest bit delivery cost and the creation of new value for consumers and rights holders upon which to generate revenues and profits. These requirements are the foundation of the Alcatel-Lucent High Leverage Network TM (HLN) strategy.
This paper applies the principles of HLN to the new Digital Lifestyle era and identifies the key video distribution challenges and enabling network technologies. They define a smarter and simpler network architecture that enables delivery of a richer and more liberating user experience personalized to each individual. The supporting ideas and concepts presented here are intended to foster a dialog on transforming networks into the entertainment delivery platforms of tomorrow.
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