Interest in multiscreen strategies — including next-generation TV offerings, such as TV Everywhere and online content services — is growing, as Multiple System Operators (MSOs) focus on increasing their Revenue Generating Units (RGUs).
To provide live and on-demand content to tablets, PCs, connected TVs and other new devices, MSOs throughout Europe must develop strategies for building scalable IP content delivery networks. They must also continue to expand their existing TV VOD delivery systems to support existing RF set-top box (STB) footprints. As the variety of access devices and the size of content catalogues increases, MSOs need to manage the rising complexity of supporting services for traditional and new screens simultaneously. That means carefully considering how existing systems and new technology investments can be leveraged to meet consumer demand, while enabling a seamless and relevant experience. Making independent investments in both new HTTP delivery infrastructures for connected devices, as well as traditional cable VOD delivery systems, is a costly option. It also increases complexity in the network, just when MSOs are looking for ways to streamline operations.
Help is at hand, however. MSOs can now use the advanced content storage and distribution capabilities of their IP content delivery network to feed connected devices, while extending the capabilities of their TV VOD streaming servers — creating a next-generation, TV-everywhere experience for end users. This is achieved using completely standardized mechanisms between the new IP infrastructure and the traditional TV VOD system. Alcatel-Lucent and Concurrent have completed the first commercial cross-vendor implementation of these techniques in North America with a Tier 1 cable MSO.
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