Velocix. Revolutionizing Digital Delivery.

CacheLogic CEO Explores the Future of Internet Delivered Video on BBC's Flagship Technology Programme, BBC Click

Cambridge, UK - October 1, 2007

Phill Robinson, CacheLogic CEO discusses the future of video delivery over the internet on the BBC's flagship technology programme BBC Click this week.

Featuring comment from leading internet video luminaries including Matteo Berlucchi, CEO, Skinkers and Valerio Zingarelli, CEO, Babelgum, the piece explores whether the internet can handle the increased traffic generated by video as consumer appetite for on-demand TV grows. Phill Robinson outlines the different technology options for internet video delivery, and highlights the need for a hybrid, multi-sourced approach to video delivery that combines peer-to-peer and caching technologies.

Broadcast on BBC One's Breakfast show, and on BBC News24, the programme will also air this week to international viewers on BBC World, including today at 4.30pm GMT, Tuesday 2 nd October at 8.30am and Thursday 4 th at 8.30pm. For full details on timings see www.bbcworld.com . The article and video can also be viewed here.

In conversation with BBC Click's Marc Cieslak, Robinson reveals the supply and demand problem that the internet is facing today. Recent research 1 suggests that monthly consumer-generated IP traffic over the internet will quadruple from two exabytes 2 per month today to over eight exabytes per month in four years time – driven by the creation and consumption of video services delivered over the web.

The scale of the internet video delivery challenge is immense. To deliver an episode of hit series Desperate Housewives encoded at 2Mb per second with good quality over the web to the show's typical US viewing audience of 18m people would, with conventional technologies, require 36 terabits 3 of internet capacity. This is 3.6 times more than the current typical traffic profile of the internet, at 10 terabits, just to support the simultaneous broadcast of one programme.

Comments Phill Robinson: "The internet on its own just wasn't set up to distribute high quality video. What's required are new breakthrough technologies that assist the basic internet to resolve a fundamental supply and demand problem that will only become more acute as consumer demand for video over the internet increases."

CacheLogic's Velocix network is designed to enable content owners, movie studios, and broadcasters to deliver video and other large digital assets over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.

The Velocix Video family of digital asset delivery services supports the download, progressive download and streaming of all forms of video content. Velocix Video takes advantage of CacheLogic's ground breaking experience in hybrid-P2P networking, as well as emerging industry standards to provide High Definition (HD) quality video delivery over the web that is unrivalled in terms of performance, economics and control.

Notes

1 Cisco, 'Global IP Traffic Forecast and Methodology, 2006-2011'

2 One exabyte = one quintillion bytes

3 One terabit = 10 12 bits = 1,000,000,000,000 bits