Refreshed visual identity reflects a modern, confident presence as Velocix continues to position itself as a market leader in an ever-changing media delivery industry
“When the world is watching, Velocix delivers.”
London, UK - Monday, September 7th - Velocix, a leading technology and media delivery platform, today announced the launch of a comprehensive brand refresh, marking a defining step in the company's evolution. The new identity, encompassing an updated logo, colour system, typography, and visual language, modernizes Velocix's visual presence to better reflect the scale, precision, and ambition of where the business is today, and where it’s headed.
The refresh is more than a cosmetic update. It represents a deliberate positioning of Velocix for its next era; one defined by the confidence to lead in a media and technology landscape that is shifting faster than ever. As the industry evolves, Velocix is signalling its intent not just to keep pace, but to help set the direction.
The stakes in streaming have never been higher. Velocix ensures flawless delivery when every stream matters, giving operators the flexibility and control to manage each moving part - a promise the new brand identity is built on to carry into every market conversation.
Why now
Velocix determined that the visual identity of the company needed to both embrace the foundation of where the company has come, and better represent the vision of its technology, customers and the market. A modernized brand is critical to match the company's trajectory.
The brand strategy is focused on giving Velocix a distinctive, consistent, and future-facing presence. Built around a modern geometric visual system, bold palette, and typography, the new identity is designed to project innovation and momentum across every product, marketing, and partner touchpoint.
“Our refreshed brand embodies the critical foundation of what has made this company successful and better represents our future,” said Patrick Ferguson, Chief Executive Officer of Velocix. “It's a signal, internally and externally, that Velocix is entering its next era.”
The updated brand will roll out across Velocix’s digital, product, marketing, and customer touchpoints in the coming weeks, and will be showcased to the industry the first time at this year’s IBC, taking place September 11th-14th in Amsterdam. Visitors to the Velocix stand can meet the team and explore its entire portfolio, including the 2026 CSI Award-nominated AI Analytics platform. To connect with the Velocix team at IBC and learn more about its latest solutions, visit Hall 1, Booth C29.
“We’re excited to return to Amsterdam and share our vision for the next chapter of Velocix,” said Patrick Ferguson. “IBC is an ideal opportunity to highlight the bold ideas we’re bringing to life, through solutions that create enduring value for our customers and perform with simplicity at scale. When the world is watching, Velocix delivers.”
About Velocix
Velocix is built on a simple belief: that operators should have complete control over their own streaming ecosystem. That means building software that is infrastructure-agnostic by design, working seamlessly across cloud and on-premises platforms. It means giving them the visibility to see what is happening and the flexibility to respond quickly as their needs evolve. And it means having control over the commercial aspects of running a profitable streaming business amidst a landscape of robust competition.
That belief shapes every product we build and every operator we work with.
Media Contact
Liz Fraser, Head of Marketing
Liz.fraser@velocix.com