Stream Personalisation

Modify individual streams to satisfy conditional business policies using VPP's dynamic manifest manipulation capabilities. Insert alternate content, blackout streams, or control session bandwidth according to operator-defined rules. Make real-time adjustments based on contextual data such as user device, location, and time, as well as current network conditions. Implement complex cascading workflows with a powerful all-in-one platform that supports all of your stream personalisation needs.

Manage content access
Control bandwidth
Personalise streams

Manage content access

Control access to premium content based on consumer attributes like user location, network, subscriber profile, and viewing device to satisfy your content rights obligations. When restrictions apply, VPP can replace original content with alternative programming or can prohibit viewing entirely.

Application VPP functionality
Alternate content insertion When a stream meets operator-defined criteria for access control, VPP replaces the original content in a video stream with different content
Content blackout When a stream meets operator-defined criteria for access control, VPP blacks out the original content to prevent the viewer from watching it

 


Control bandwidth

Manage network constraints and improve the quality of experience for consumers during peak demand by applying conditional bandwidth controls to active video streams. VPP can selectively adjust the quality profiles available to client software to reduce network congestion, protect revenue generating streams, and optimise delivery whenever network capacity is scarce.

Application VPP functionality
Reduce network congestion Dynamically adjust session bandwidth to ease network congestion based on set rules
Manage stream quality  Adjust video quality based on tier of service or consumer location (on/off-net)
Mitigate greedy clients Constrain misbehaving clients that are consuming more than their fair share of network capacity
Improve margins Apply constraints to reduce the cost per stream and support more users within a given network capacity

 


Personalise streams

Use VPP to support a variety of other personalised streaming applications such as emergency alerts, content watermarking, or curated linear TV.

Application VPP functionality
Emergency alerts Insert news or other content to notify viewers in a particular location of time-sensitive information
Content watermarking Implement forensic watermarking technologies that apply a digital fingerprint to individual streams as a content protection mechanism
Curated linear TV Create personalised linear TV channels that are curated to suit the interests of individual consumers

 


Enhance your content delivery network with VPP to personalise stream delivery based on operator-defined business rules.


Interested in personalised streaming?

Contact us to schedule a review of VPP's capabilities
Contact us