Our Leadership Team

As CEO, Jim is focused on growing Velocix by expanding its customer footprint and advancing its product portfolio. He previously led the company's Product and Marketing organizations, driving several key initiatives focused on digital transformation and cloud technologies. He has more than 20 years in the streaming video market, having held executive leadership positions at Nokia and Concurrent prior to joining Velocix. He is frequently quoted as an industry expert in major industry publications, including Multichannel News, Light Reading Cable, Heavy Reading, CED, and Faultline on trends affecting the video industry. Jim was also previously a board member at the SVTA.

As Velocix's Head of Engineering, Vaquas is committed to fostering a culture of excellence and customer-centric innovation. Prior to joining Velocix, he held the prestigious position of R&D Director at Syniverse, where he led transformative initiatives in the realms of digital transformation and cloud technologies to support 5G roaming. His focus is on ensuring that Velocix's products not only meet high-quality standards but also adapt effectively to meet customer needs. Vaquas's practical approach emphasizes the importance of well-structured processes and best practices to deliver top-tier products and contribute to Velocix's ongoing success. Vaquas is based in Bangalore, India.

As Finance Director, James’s role is to oversee the financial health of Velocix, as well as ensuring the financial planning that enables operational strategic success.
James is a finance and business professional with over 20 years of experience within global technology companies, and prior to Velocix held a variety of CFO/FD roles over the last 10+ years in Private-owned, Listed and Private Equity owned software organisations. James is based in the UK.

Gabriel leads sales and technical sales activities for Velocix in Europe, the Middle East, Africa and the Asia-Pacific region. He is focused on expanding business with existing customers, as well as positioning Velocix as a key technology supplier in the video delivery market. Since joining Velocix, Gabriel has held senior level roles in sales and business development, leading several top-tier customer relationships. He has 20 years of knowledge and experience in the telecommunications industry, having worked at Siemens, Alcatel-Lucent and Nokia. Gabriel is based in Lisbon, Portugal.

Steele leads Sales and Technical Sales for the Americas (North America, Caribbean, Central and South America). He brings over a decade of experience in leadership and selling complex technical solutions to enterprise customers. Before joining Velocix, Steele held sales leadership role at Telnyx, a leading Communications Platform as a Service (CPaaS) provider, where he played a pivotal role in driving growth, scaling the team and expanding market presence. His career spans a range of enterprise-focused roles, with deep expertise in cloud communications, networking, and scalable infrastructure solutions.

Marco is responsible for Product Development and Innovation. With a problem-solving mindset and hands-on attitude, he is committed to develop high-performance teams that deliver best in class products. Marco has more than 20 years of experience in the telecoms industry working in Optical, Mobile, Routing and Video technologies. Before joining Velocix, he held senior roles at Alcatel-Lucent and Nokia. Marco is based in Sintra, Portugal.

Pedro leads Professional Services at Velocix, bringing over 25 years of experience in the TV, media, and telecommunications sectors. He is passionate about delivering innovative, customer-driven solutions and believes that strong relationships and clear communication are at the heart of every successful project. Before joining Velocix, Pedro held leadership roles at NOS in Portugal, where he headed OTT and Media Services and contributed to several cutting-edge initiatives.

Pedro leads Maintenance and Managed Services globally for Velocix. With a focus on customer success and a problem-solving mindset, he builds strong, trusting client relationships. He believes fully understanding customers and their solutions is fundamental in providing best-in-class service. Pedro has over 30 years of experience in the telecoms industry across Engineering, Networking, Consulting, IT, Customer Success and Software Development. Before Velocix, he held senior roles at Oni, Zapp, Link Consulting, Critical Software, OutSystems and Go4Mobility. Pedro is based in Sintra, Portugal.

Claire is Head of HR at Velocix, leading global HR strategy across the UK, Europe and key international regions. With over 19 years of experience, including a decade in senior roles, she focuses on aligning people initiatives with business goals and building a strong culture. Claire has led major change programmes, restructures and improvements in engagement and compliance. Her expertise spans talent management, employee relations and global HR compliance. She holds a Postgraduate Diploma in HR Management, a BA (Hons) in Psychology and Counselling, and is an Associate Member of the CIPD.

Liz leads the Marketing team at Velocix, driving the company’s brand and growth strategy. She brings extensive experience across global and regional marketing roles, most recently leading go-to-market strategy for strategic technology alliances, including Ericsson and ServiceNow. Liz has also worked closely with Tier 1 service providers such as Vodafone, BT, and Liberty Global through ABM and field marketing programmes. She is passionate about building strong cross-functional teams, creating impactful campaigns, and turning strategy into results.