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Proximus is the largest convergent telecoms player in Belgium, serving more than 1.7 million TV customers, and commanding nearly 38% of the digital TV market in Belgium.
The company has been offering IPTV services since 2005, and it announced the launch of its Android TV based Pickx video service in June of 2019. Proximus expanded its offering with the launch of the Pickx app on Apple TV in 2020.
With its advanced personalisation capabilities, Pickx makes it easier for consumers to discover, browse and watch the content that suits their specific interests.
By deploying Velocix’s on-net licensed CDN, Proximus was able to double its HTTP streaming capacity and thereby meet its anticipated expansion requirements.
A resilient configuration was implemented using ultra-high density server designs and solid state edge caches.
Velocix’s carrier-grade CDN offers exceptional cost-effectiveness, while also providing unmatched streaming performance at scale for a high Quality of Service.
By deploying Velocix’s CDN, Proximus can deliver the highest quality streaming experience for its Pickx subscribers, while also benefiting from low cost per bit content delivery using a highly flexible and resilient streaming architecture.